Al Falaq Arsendatama, MCC

  • Executive Coach
  • ICF Master Certified Coach
  • Founder of Coaching Indonesia


As quoted in Coaching Magazin by Rauen, a German-based publishing group, Al is considerably one of the coaching pioneers in Indonesia who dedicates himself to bring the values of diversity, respect, and equality in every interaction with his clients.

For him, coaching is more than simply a methodology. It is a form of humanto-human connection aimed at cultivating the growth of individuals through transformative approach.

As an executive coach Al works with senior leaders and talent individuals in developing their leadership capabilities and enabling them to achieve their full potentials, whether through organizational or individual change.

His leadership and entrepreneurial experience enable him to understand what drives people to change and innovate. This helps his clients to accelerate their learnings bringing concepts into practical applications.



  • Master of Information Technology of University of Sydney Australia.
  • Bachelor Degree of Geodetic Engineering of Institut Teknologi Bandung.


Certifications & Credentials:

  • Master Certified Coach of ICF
  • Over 2700 coaching hours.



Executive coaching, transformational leadership, startup development, strategic agility, organization transformation, emotional intelligence.


Focus of Work Experience:

Al brings to his coaching, twenty years’ experience as a leader, mentor, and coach. Al has focused his coaching in the areas of executive transformation, leadership development, building team and talent, cross cultural integration, interpersonal communication, and digital leadership.

Prior to becoming an Executive Coach in 2007 Al worked in various IT roles in a number of multinational organizations both in Australia and Indonesia. He is familiar with a range of industry types such as oil and gas, FMCG, manufacturing, and consulting.

From this he decided to become an entrepreneur who is focused in creating digital products and coaching platform, including Visecoach – the first coaching mobile app in Indonesia. This experience has provided him a rich of learning in strategic business planning, managing complexities, talent development, and leading change.

His vision to support coaching development in Indonesia has led him to establish ICF (International Coach Federation) Jakarta Chapter in 2011. In 2013 he created two programs of ICF Coach Specific Training to prepare individuals to become professional coach with internationally recognized standard of competencies. To date, the programs have graduated over 4000 coaches.

Al is the first Indonesian who achieves ICF credential of MCC (Master Certified Coach) collecting over 2700 hours of coaching experience.


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